Career
Product executive
Product executive with 15 years across product, design and product marketing. A proven track record of setting the strategy and building the teams that drive step-change growth. I lead from the front, creating high-performing, mission-driven teams that consistently over-deliver.
15 YRS / 2 ACQUIRED / £150M PORTFOLIO
Figures
2Businesses acquired where I built the product function.
$1m–$5mProduct-line revenue in 18 months, at 129% net revenue retention.
$5m–$10mARR in six months on an acquired US product line.
4–22%Free-to-paid conversion on the small-business package.
Experience
Dec 2024 — Present
Sage
Director of Product Management
£150m ARR HR and payroll portfolio, UK and North America. Team of 10.
$5–10mDoubled ARR of an acquired North American product line from $5m to $10m within six months by redefining its product strategy and go-to-market.
AnthropicLeading Sage’s partnership with Anthropic, embedding AI into product management and software development workflows at enterprise scale.
4–22%Took free-to-paid conversion on the small-business package from 4% to 22% through PLG activation and monetisation redesign, and opened a new platform revenue line through developer-network monetisation.
OKRsSet the planning and OKR model now adopted across Sage’s product functions.
Mar 2023 — Dec 2024
Flock — Acquired by Admiral
Head of Product & Design
Product management, design and product marketing. InsurTech. Five directs.
1 → 5Inherited a one-PM team; rebuilt it into a full product, design and product marketing function of five. All retained through acquisition.
30%Raised telematics hardware install rate 30% in six months via self-serve onboarding and automation.
CadenceEstablished a continuous discovery and quarterly planning cadence, giving the organisation strategic clarity and a consistent execution rhythm.
StackOwned the full proposition set across internal trading platforms, customer-facing SaaS and connected hardware, plus vendor strategy and negotiation for strategic data and hardware suppliers.
May 2022 — Mar 2023
Pento — Acquired by HiBob
Head of Product & Design
Product, design and product marketing, reporting to the CEO. Five directs, team of eight.
UKNarrowed the product strategy to go deep on UK payroll rather than broad across regions, making the business valuable to a strategic partner and positioning it for acquisition by HiBob.
50%Cut customer onboarding time 50% through automation, delivering a 10% increase in sales conversion.
3×Shifted the company to data-informed prioritisation through product analytics and in-app messaging, delivering 3× adoption of new features.
Jun 2020 — Mar 2022
Pendo
Director of Product Management
Qualitative portfolio: Listen, Sentiment and Roadmaps. Team of three.
ListenCreated Pendo Listen, unifying a set of disconnected qualitative features into a coherent product line, with a vision spanning Listen and Act.
AILaunched Pendo’s first AI-driven offering, synthesising qualitative customer data at scale.
RoadmapsConceived and delivered Pendo Roadmaps, and set its product-led growth strategy.
$1–5mGrew Pendo Feedback, run as a standalone product line, from $1m to $5m in 18 months at 129% net revenue retention.
Earlier career · 2010–2020
2017–2020Head of Product & UX, SaleCycle
2016–2017Product Management Consultant, Capita
2016Product Manager, Turnitin
2010–2016Senior Project Manager & Product Owner, Hewlett Packard Enterprise
Industry profile
Speaking
Mind the Product London 2026 · Product World keynote · 7× Product-Led Alliance featured keynote · Product School · The Product Experience
Writing and advisory sit on Work. Dan Dalton · Newcastle upon Tyne · dandaltonpm@gmail.com